Postcode Address Finder – ‘Not Yet Built’

A simple 2D animation explaining Royal Mail’s PAF service.

‘Not Yet Built’ is one of a series of ‘PAF’ animations produced for Royal Mail. The animation had to move along at a fairly quick pace to convey all the information, yet not too fast that the audience would not digest everything being thrown at them. The simple 2D visuals were taken from their new brand identity for ‘PAF’, and had to reflect the already established visual style.